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	<title>Joel Wong Portfolio</title>
	<link>https://joelwong.cargo.site</link>
	<description>Joel Wong Portfolio</description>
	<pubDate>Wed, 25 Feb 2026 04:58:46 +0000</pubDate>
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		<title>Monomer Studio</title>
				
		<link>https://joelwong.cargo.site/Monomer-Studio</link>

		<pubDate>Wed, 25 Feb 2026 04:58:46 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

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Monomer Studio
2025 - 2026

Click here to view Monomer Studio’s Instagram Account




At Monomer Studio, they seek to simplify the complex interior design process by providing their clients with clear and concise solutions. Irrespective of the space size and interior type, they act as the catalyst to realize their clients’ desired dream home or ideal workspace.


I lead the visual storytelling and branding direction of Monomer Studio, shaping how their work is seen, felt, and remembered. From conceptualising and scripting Instagram reels to crafting engaging captions, I translate design ideas into compelling narratives that connect with our audience.


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		<title>untold Poster &#38; Zine</title>
				
		<link>https://joelwong.cargo.site/untold-Poster-Zine</link>

		<pubDate>Thu, 19 Jun 2025 01:05:21 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/untold-Poster-Zine</guid>

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untold
2025

Click here to view untold’s Instagram Account




untold 
recorded over 20 narratives drawn from interviews with clan members and traditional mythology. While not all stories were filmed or edited for final release, the exhibition pivoted to a tactile, intimate format: zines. We selected seven stories—each aligned with a different sub-brand identity—and reimagined them as individual zines for visitors to read, keep, and reflect on.


I led the entire zine creation process, from content adaptation to visual design. Each zine was uniquely styled to match the tone and theme of its story, incorporating diverse aesthetics such as 3D composition, bold minimalism, and 70s–90s nostalgia. The zines followed a classic single-sheet fold design, with one blank reverse side space was designed to function as a poster.



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		<title>untold</title>
				
		<link>https://joelwong.cargo.site/untold</link>

		<pubDate>Wed, 18 Jun 2025 00:47:40 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/untold</guid>

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untold
2025

Click here to view untold’s Instagram Account


A collaboration design with:Ryan Lim&#38;nbsp;(Communication Designer)Tea Jun Ren (Communication Designer)




Our project explores youth culture, highlights the strengths of Chinese clans, and demonstrates how narrative-driven engagement can forge meaningful connections. Making clan associations more relevant while preserving their heritage 
for future generations.



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		<title>untold Brand Guide</title>
				
		<link>https://joelwong.cargo.site/untold-Brand-Guide</link>

		<pubDate>Wed, 18 Jun 2025 01:19:06 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/untold-Brand-Guide</guid>

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untold
2025

Click here to view untold’s Brand Guide


A collaboration design with:Ryan Lim&#38;nbsp;(Communication Designer)Tea Jun Ren (Communication Designer)




Our project explores youth culture, highlights the strengths of Chinese clans, and demonstrates how narrative-driven engagement can forge meaningful connections. Making clan associations more relevant while preserving their heritage 
for future generations.&#38;nbsp;



A brand guide is created to ensure the brand is potrayed in a consistant and a source of reference for future projects.
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		<title>AAMS </title>
				
		<link>https://joelwong.cargo.site/AAMS</link>

		<pubDate>Sat, 17 May 2025 13:23:38 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/AAMS</guid>

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AAMS (

Association of Advertising &#38;amp; Marketing Singapore)
2024

Click here to view AAMS Instagram Account


As part of:
The Gap People


As part of The Gap People, I assisted in their long-term project with 

Association of Advertising &#38;amp; Marketing Singapore (AAMS)

 in the period of May 2024 to Dec 2024. I was mainly in charge of designing the social Media posts for Instagram.&#38;nbsp;My favourite design I made during this period is a post sharing the special price for the upcoming Effie 2024. The design is inspired by the retro windows game Minesweeper.



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		<title>Sushiro Singapore</title>
				
		<link>https://joelwong.cargo.site/Sushiro-Singapore</link>

		<pubDate>Thu, 27 Feb 2025 02:50:19 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/Sushiro-Singapore</guid>

		<description>&#60;img width="2951" height="4160" width_o="2951" height_o="4160" data-src="https://freight.cargo.site/t/original/i/ef1ee70622b864d04d6cd011fcdd6a2add3de3b95543f5a9be4971d219afef79/WhatsApp-Image-2025-02-27-at-11.12.25.jpeg" data-mid="227309942" border="0"  src="https://freight.cargo.site/w/1000/i/ef1ee70622b864d04d6cd011fcdd6a2add3de3b95543f5a9be4971d219afef79/WhatsApp-Image-2025-02-27-at-11.12.25.jpeg" /&#62;&#60;img width="1668" height="889" width_o="1668" height_o="889" data-src="https://freight.cargo.site/t/original/i/b3b92d4cb443c2a4d5808f5555352b1bff8ba6825cdce6573a2324a6cd4fda28/Screenshot-2025-02-27-113620.png" data-mid="227310436" border="0"  src="https://freight.cargo.site/w/1000/i/b3b92d4cb443c2a4d5808f5555352b1bff8ba6825cdce6573a2324a6cd4fda28/Screenshot-2025-02-27-113620.png" /&#62;&#60;img width="1688" height="1115" width_o="1688" height_o="1115" data-src="https://freight.cargo.site/t/original/i/08dc98748cdf8facc762f81ae0be3d6b3a892a03dd04329647c7d005681b8eb2/sushiro-tgp-2.png" data-mid="227310192" border="0"  src="https://freight.cargo.site/w/1000/i/08dc98748cdf8facc762f81ae0be3d6b3a892a03dd04329647c7d005681b8eb2/sushiro-tgp-2.png" /&#62;&#60;img width="1772" height="846" width_o="1772" height_o="846" data-src="https://freight.cargo.site/t/original/i/f21f60d0691025d393c081e55965d09a153a9e3c007ef13244f553dcf22db664/Screenshot-2025-02-27-113753.png" data-mid="227310518" border="0"  src="https://freight.cargo.site/w/1000/i/f21f60d0691025d393c081e55965d09a153a9e3c007ef13244f553dcf22db664/Screenshot-2025-02-27-113753.png" /&#62;
	&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/5347d3f6df8ad3bd237eea0e6298f9e1659a70ddc657fed3c5a46d2591934b8c/WhatsApp-Image-2024-11-22-at-14.03.53.jpeg" data-mid="227311174" border="0"  src="https://freight.cargo.site/w/1000/i/5347d3f6df8ad3bd237eea0e6298f9e1659a70ddc657fed3c5a46d2591934b8c/WhatsApp-Image-2024-11-22-at-14.03.53.jpeg" /&#62;
	&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/abaeed7861bdbe1041f6dff6a5cb40fd4bb491be6f225cac23b61280aeafb429/6197449564462628952.jpg" data-mid="227311245" border="0"  src="https://freight.cargo.site/w/960/i/abaeed7861bdbe1041f6dff6a5cb40fd4bb491be6f225cac23b61280aeafb429/6197449564462628952.jpg" /&#62;
	&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b449e62be4890f68b47214f39dc4028a11426b560daf5c391e3542e007694a1c/6097966508295701901-1.jpg" data-mid="227311247" border="0"  src="https://freight.cargo.site/w/960/i/b449e62be4890f68b47214f39dc4028a11426b560daf5c391e3542e007694a1c/6097966508295701901-1.jpg" /&#62;
	&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8b33acbf7ef42bf5dd943e6bd20c4d821d274439f90c4417f82d8883beb8ae58/6197449564462628955.jpg" data-mid="227311248" border="0"  src="https://freight.cargo.site/w/960/i/8b33acbf7ef42bf5dd943e6bd20c4d821d274439f90c4417f82d8883beb8ae58/6197449564462628955.jpg" /&#62;




Sushiro Singapore
2024

Click here to view Sushiro Instagram Account


As part of:
The Gap People


As part of The Gap People, I assisted in their long-term project with Sushiro Singapore in the period of May 2024 to Dec 2024. I was mainly in charge of designing the collateral used in the restaurant and social posts for Instagram and TikTok. Occasionally I would be helping at the shoot for Sushiro promo videos as well.For the month of August, I was assigned to design the key visuals for the first half of the month themed after National Day Singapore.



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		<title>Tomorrow's Testament</title>
				
		<link>https://joelwong.cargo.site/Tomorrow-s-Testament</link>

		<pubDate>Thu, 30 Nov 2023 12:43:34 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/Tomorrow-s-Testament</guid>

		<description>&#60;img width="917" height="1299" width_o="917" height_o="1299" data-src="https://freight.cargo.site/t/original/i/5a36072ce96d4a40fbc9f0d088f62b16f47d1a98cd41a9d32be506ca316a5cdd/MicrosoftTeams-image-2.png" data-mid="198242978" border="0"  src="https://freight.cargo.site/w/917/i/5a36072ce96d4a40fbc9f0d088f62b16f47d1a98cd41a9d32be506ca316a5cdd/MicrosoftTeams-image-2.png" /&#62;
&#60;img width="1280" height="462" width_o="1280" height_o="462" data-src="https://freight.cargo.site/t/original/i/2d280afaac2e139ae5d42e7d1a0a04481e4a4891ab18898029ee37773a9b53fd/msg838856343-140269.jpg" data-mid="198243107" border="0"  src="https://freight.cargo.site/w/1000/i/2d280afaac2e139ae5d42e7d1a0a04481e4a4891ab18898029ee37773a9b53fd/msg838856343-140269.jpg" /&#62;
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&#60;img width="1280" height="453" width_o="1280" height_o="453" data-src="https://freight.cargo.site/t/original/i/9eefca5cbf164b6271eb8d2a55a30d267a9927f8846df14f2e2f0a4a7b94bf17/msg838856343-140266.jpg" data-mid="198243109" border="0"  src="https://freight.cargo.site/w/1000/i/9eefca5cbf164b6271eb8d2a55a30d267a9927f8846df14f2e2f0a4a7b94bf17/msg838856343-140266.jpg" /&#62;

	
&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b48a060889968f5bd4148cb996e576f9f84e674c47928c484eeb23decd86748f/msg838856343-140271.jpg" data-mid="198243126" border="0" data-scale="95" src="https://freight.cargo.site/w/960/i/b48a060889968f5bd4148cb996e576f9f84e674c47928c484eeb23decd86748f/msg838856343-140271.jpg" /&#62;
&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b285ca63781518be8dec2529db1f4a68afe7cfbde91ca826eadea21f70e2d53a/msg838856343-140270.jpg" data-mid="198243122" border="0"  src="https://freight.cargo.site/w/960/i/b285ca63781518be8dec2529db1f4a68afe7cfbde91ca826eadea21f70e2d53a/msg838856343-140270.jpg" /&#62;

	
&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/38bbccfca46a54cb25d60a525dd07aa6019ba2ebead4b6f289900bd713f4434c/photo1699240802-8.jpeg" data-mid="198244377" border="0"  src="https://freight.cargo.site/w/960/i/38bbccfca46a54cb25d60a525dd07aa6019ba2ebead4b6f289900bd713f4434c/photo1699240802-8.jpeg" /&#62;
&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7fe5fb71bb514a40ea5c7cdd3282f4240b93ac6759b4eb4ee62560cbf82c0747/photo1699240802-6.jpeg" data-mid="198244401" border="0" data-scale="95" src="https://freight.cargo.site/w/960/i/7fe5fb71bb514a40ea5c7cdd3282f4240b93ac6759b4eb4ee62560cbf82c0747/photo1699240802-6.jpeg" /&#62;
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&#60;img width="2493" height="1389" width_o="2493" height_o="1389" data-src="https://freight.cargo.site/t/original/i/8c4d286a320a241823fc3ba327d6846cdaa3d67965d7453b1219b0419de0438d/Fashion-gallery-93.jpg" data-mid="198243423" border="0"  src="https://freight.cargo.site/w/1000/i/8c4d286a320a241823fc3ba327d6846cdaa3d67965d7453b1219b0419de0438d/Fashion-gallery-93.jpg" /&#62;
&#60;img width="2173" height="1369" width_o="2173" height_o="1369" data-src="https://freight.cargo.site/t/original/i/1746e5aca3d4d5106e12ac2908d09466068d0fc7c3fafb1608e21e9cac071eb9/Fashion-gallery-5.jpg" data-mid="198243181" border="0"  src="https://freight.cargo.site/w/1000/i/1746e5aca3d4d5106e12ac2908d09466068d0fc7c3fafb1608e21e9cac071eb9/Fashion-gallery-5.jpg" /&#62;
&#60;img width="2493" height="1389" width_o="2493" height_o="1389" data-src="https://freight.cargo.site/t/original/i/aae4c29ed53e088f0e381db207a6182c8ad75df9b004971088f4ef5d560a2156/Fashion-gallery-8.jpg" data-mid="198243604" border="0"  src="https://freight.cargo.site/w/1000/i/aae4c29ed53e088f0e381db207a6182c8ad75df9b004971088f4ef5d560a2156/Fashion-gallery-8.jpg" /&#62;


Tomorrow’s Testament
2023

Click here to view Instagram Account


As part of:
Urgency Agency (Exhibition Team)

Tomorrow’s Testament is an exhibition that explores the deep seated fears of losing essential aspects of our humanity in the context of the future city. While the open call originally focused on the future city, this exhibition trancends the prophecy and delves into the collective anxieties we harbor about losing human connections, intelligence, and more as we advance into an unknown future.
The layout of the exhibition is categorised and arranged according to the 4 chapters of the publication, Exclusion, Scarcity, Humanity and Automation. The layout aims to divide the chapters distinctively and allows viewers to appreciate each artwork at the best viewing distance.&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>SAND.BOX</title>
				
		<link>https://joelwong.cargo.site/SAND-BOX</link>

		<pubDate>Thu, 30 Nov 2023 09:53:29 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/SAND-BOX</guid>

		<description>
	
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/53f91414cc1b55d7e98e156b5885aa49a6e637e508c9c115e1ebdcf01597bf49/sandboxg-01-01-01.jpg" data-mid="198236509" border="0"  src="https://freight.cargo.site/w/1000/i/53f91414cc1b55d7e98e156b5885aa49a6e637e508c9c115e1ebdcf01597bf49/sandboxg-01-01-01.jpg" /&#62;&#60;img width="2800" height="3952" width_o="2800" height_o="3952" data-src="https://freight.cargo.site/t/original/i/4db1489d02c812e13c15c949cddd31d81a8c2d4f90c1ae2fb20f7b29e59f48a2/f688c7184487875.655f37053d631.png" data-mid="198236205" border="0"  src="https://freight.cargo.site/w/1000/i/4db1489d02c812e13c15c949cddd31d81a8c2d4f90c1ae2fb20f7b29e59f48a2/f688c7184487875.655f37053d631.png" /&#62;&#60;img width="2800" height="3952" width_o="2800" height_o="3952" data-src="https://freight.cargo.site/t/original/i/68f18de53ec341160f5c6ca43d80f39c6f7253bf3c4bc8101db0b830333280a0/c381e9184487875.655f093c6852e.png" data-mid="198236245" border="0"  src="https://freight.cargo.site/w/1000/i/68f18de53ec341160f5c6ca43d80f39c6f7253bf3c4bc8101db0b830333280a0/c381e9184487875.655f093c6852e.png" /&#62;
	
	&#60;img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9dfd025ea875eb088f42ec608f4783134ab9ef5b77cd18f5ca4096fd3b8f0316/photo1701062970.jpeg" data-mid="198236524" border="0" data-scale="79" src="https://freight.cargo.site/w/960/i/9dfd025ea875eb088f42ec608f4783134ab9ef5b77cd18f5ca4096fd3b8f0316/photo1701062970.jpeg" /&#62;





	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/094b6cfd650b6d762fbb5093ca1ad029c69d782e64195c029f48865ee072f305/CPJ-LOGO-3-01.jpg" data-mid="198239083" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/094b6cfd650b6d762fbb5093ca1ad029c69d782e64195c029f48865ee072f305/CPJ-LOGO-3-01.jpg" /&#62;


SAND.BOX
2023

Click here to view behance


A collaboration design with:

Zylyn Tay

&#38;nbsp;(Communication Designer)Nurul Nabilah (Communication

 Designer)
‘Asyqin Amir 

(Spatial Designer)

GR,iD was developed by GAW Capital Partners. It is a concept mall located in the heart of the Bugis Arts &#38;amp; Cultural district. It is a playground for the young and young-at-heart alike. The perfect space to retreat, recharge, and reinvent.



However, GR.iD as it is right now gave a dysfunctional first impression due to its poor mall curation and lack of sense of familiarity. The mall also does not provide shoppers a secondary purpose to complement their visit to the mall. Additionally, we found that the mall do not meet the needs of its target audience as it does not meet the spending power and lack in retail stores. 



With the future of shopping malls in mind, we have identified 3 main touchpoints to highlight going forward into our objective for GR.iD. Which are expriential shopping, immersive customer experience, and a community-driven shopping mall. Thus, our objective is to be the next-gen youth hub for young creatives and aspiring entrepreneurs. 


</description>
		
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	<item>
		<title>bakz</title>
				
		<link>https://joelwong.cargo.site/bakz</link>

		<pubDate>Thu, 30 Nov 2023 08:50:39 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/bakz</guid>

		<description>&#60;img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/fd317e7d975999839acc3ed37455f3c7dfb32404115fde5d157c5d2b2c7bf613/BAK-Branding-02.png" data-mid="198230774" border="0"  src="https://freight.cargo.site/w/1000/i/fd317e7d975999839acc3ed37455f3c7dfb32404115fde5d157c5d2b2c7bf613/BAK-Branding-02.png" /&#62;&#60;img width="4961" height="7016" width_o="4961" height_o="7016" data-src="https://freight.cargo.site/t/original/i/639663207a00ad7dc6378f0b1dce70509dc495ef425399338b59c7bed3822a92/bakz-04-01.jpg" data-mid="198231441" border="0"  src="https://freight.cargo.site/w/1000/i/639663207a00ad7dc6378f0b1dce70509dc495ef425399338b59c7bed3822a92/bakz-04-01.jpg" /&#62;



	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/697e2906129421b8d59a084bba44a7c8819a0696d5a19e1b99675dcf382bcc4c/CPJ-LOGO-2-01.jpg" data-mid="198233510" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/697e2906129421b8d59a084bba44a7c8819a0696d5a19e1b99675dcf382bcc4c/CPJ-LOGO-2-01.jpg" /&#62;

BAD TRIP
2023

Click here to view microsite





A collaboration design with:Kim Sung Hyun&#38;nbsp;(Product Designer)Radhakrishnan Akshaya (Spatial Designer)



bakz is an exceptional monthly subscription service that is meticulously crafted to cater to both children and adults.
Our unique offering arrives at your doorstep every 3 months, delivering a carefully curated package that’s designed to enrich children’s self awareness and their cognitive development.
As we believe in the power of transformation and growth, we’ve included a magical cap that seamlessly transforms into a versatile bag, which sets the stage for imaginative adventures.And that’s just the beginning, our subscription service goes beyond the ordinary by providing tangible experiences that fosters a child's growth.
With bakz, children are empowered to embark on a personalized journey of growth that aligns with their evolving needs. We’re not just a subscription service. We’re your partner in nurturing the potential of each child. 


</description>
		
	</item>
		
		
	<item>
		<title>#TRAVELRESPONSIBLY</title>
				
		<link>https://joelwong.cargo.site/TRAVELRESPONSIBLY</link>

		<pubDate>Mon, 12 Jun 2023 08:56:05 +0000</pubDate>

		<dc:creator>Joel Wong Portfolio</dc:creator>

		<guid isPermaLink="true">https://joelwong.cargo.site/TRAVELRESPONSIBLY</guid>

		<description>&#60;img width="2440" height="1373" width_o="2440" height_o="1373" data-src="https://freight.cargo.site/t/original/i/b05fc795a7e287d9b5a80bde810b554db4c7db172caea16133b5412c1a2f7f00/Bad-Trip_Pitch-Deck_Page_03.jpg" data-mid="181916498" border="0"  src="https://freight.cargo.site/w/1000/i/b05fc795a7e287d9b5a80bde810b554db4c7db172caea16133b5412c1a2f7f00/Bad-Trip_Pitch-Deck_Page_03.jpg" /&#62;


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8895aeda3c117136ca7822c6fc0af1dc7b5a069de15eeb8f2752ef33c8109f00/Bad-Trip_Pitch-Deck_Page_02.jpg" data-mid="181916496" border="0"  src="https://freight.cargo.site/w/1000/i/8895aeda3c117136ca7822c6fc0af1dc7b5a069de15eeb8f2752ef33c8109f00/Bad-Trip_Pitch-Deck_Page_02.jpg" /&#62;
	&#60;img width="2460" height="1384" width_o="2460" height_o="1384" data-src="https://freight.cargo.site/t/original/i/19da3ac4e1124b8477b95389ea0c1b2612c8efc892f98e79af10ab98c1311b1e/Bad-Trip_Pitch-Deck_Page_04.jpg" data-mid="181916501" border="0"  src="https://freight.cargo.site/w/1000/i/19da3ac4e1124b8477b95389ea0c1b2612c8efc892f98e79af10ab98c1311b1e/Bad-Trip_Pitch-Deck_Page_04.jpg" /&#62;
	&#60;img width="2460" height="1384" width_o="2460" height_o="1384" data-src="https://freight.cargo.site/t/original/i/f861a64a71a5c2fabad2ab624619191eded325061f270b8363c47655015e053e/Bad-Trip_Pitch-Deck_Page_06.jpg" data-mid="181916487" border="0"  src="https://freight.cargo.site/w/1000/i/f861a64a71a5c2fabad2ab624619191eded325061f270b8363c47655015e053e/Bad-Trip_Pitch-Deck_Page_06.jpg" /&#62;

	&#60;img width="2460" height="1384" width_o="2460" height_o="1384" data-src="https://freight.cargo.site/t/original/i/c3e0c7933ef38a0f72eb21665be282bb0970dbdc84b5723e4f3dd013d993bbd0/Bad-Trip_Pitch-Deck_Page_07.jpg" data-mid="181916490" border="0"  src="https://freight.cargo.site/w/1000/i/c3e0c7933ef38a0f72eb21665be282bb0970dbdc84b5723e4f3dd013d993bbd0/Bad-Trip_Pitch-Deck_Page_07.jpg" /&#62;
	&#60;img width="2460" height="1384" width_o="2460" height_o="1384" data-src="https://freight.cargo.site/t/original/i/84bd4a584e521d84f3725ba93093ee3bee7a55de8d37aa1e69343d6c216f3448/Bad-Trip_Pitch-Deck_Page_08.jpg" data-mid="181916492" border="0"  src="https://freight.cargo.site/w/1000/i/84bd4a584e521d84f3725ba93093ee3bee7a55de8d37aa1e69343d6c216f3448/Bad-Trip_Pitch-Deck_Page_08.jpg" /&#62;
	&#60;img width="2460" height="1384" width_o="2460" height_o="1384" data-src="https://freight.cargo.site/t/original/i/7813432863fc5cc24e0eeabbf6af56218fdea65a4a5e201aae0d5a39aeee07d6/Bad-Trip_Pitch-Deck_Page_09.jpg" data-mid="181917693" border="0"  src="https://freight.cargo.site/w/1000/i/7813432863fc5cc24e0eeabbf6af56218fdea65a4a5e201aae0d5a39aeee07d6/Bad-Trip_Pitch-Deck_Page_09.jpg" /&#62;




	&#60;img width="10800" height="6075" width_o="10800" height_o="6075" data-src="https://freight.cargo.site/t/original/i/8b00b011321a820afa118c89b9fa6689465617de3f5fb02be2a8576d872f6202/Bad-Trip_Pitch-Deck_Page_10.jpg" data-mid="181916851" border="0"  src="https://freight.cargo.site/w/1000/i/8b00b011321a820afa118c89b9fa6689465617de3f5fb02be2a8576d872f6202/Bad-Trip_Pitch-Deck_Page_10.jpg" /&#62;
	&#60;img width="10800" height="6075" width_o="10800" height_o="6075" data-src="https://freight.cargo.site/t/original/i/ea581caef581267b422aa1538f812bdf58a27b07a74347e08a81ad54b91e00b0/Bad-Trip_Pitch-Deck_Page_11.jpg" data-mid="181916480" border="0"  src="https://freight.cargo.site/w/1000/i/ea581caef581267b422aa1538f812bdf58a27b07a74347e08a81ad54b91e00b0/Bad-Trip_Pitch-Deck_Page_11.jpg" /&#62;
	&#60;img width="10800" height="6075" width_o="10800" height_o="6075" data-src="https://freight.cargo.site/t/original/i/6fcaa1904e7b292ad3f0953d5b0a9872025bcd1d14e5aeff58ed1e4e23739f54/Bad-Trip_Pitch-Deck_Page_12.jpg" data-mid="181916478" border="0"  src="https://freight.cargo.site/w/1000/i/6fcaa1904e7b292ad3f0953d5b0a9872025bcd1d14e5aeff58ed1e4e23739f54/Bad-Trip_Pitch-Deck_Page_12.jpg" /&#62;



	
	&#60;img width="1920" height="1085" width_o="1920" height_o="1085" data-src="https://freight.cargo.site/t/original/i/49cdfa979dd22d4785c1058c601bb75e6dcecab93f6c4ce633aa3c511aea59d5/CPJ-LOGO-01.jpg" data-mid="198229816" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/49cdfa979dd22d4785c1058c601bb75e6dcecab93f6c4ce633aa3c511aea59d5/CPJ-LOGO-01.jpg" /&#62;

BAD TRIP
2023

Click here to view Instagram andcampaign-focused microsite





A collaboration design with:Megan Chia Yong Qi (Graphic Designer)Arella Hedya Eugenia (Graphic Designer)
Bad Trip launched #travelresponsibly, a campaign dedicated to promoting responsible travel by educating tourists as well as locals. The campaign's primary focus is a trail that includes installations, pitstops, and murals at various spots throughout Singapore. This campaign will be promoted through our TV commercial, which depicts an ignorant individual targeted by a "trash monster" as a result of their disregard for the environment and responsible travel. TV commercial and more information about our campaign may be found on Instagram and on our campaign-focused microsite.


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